Slide Deck

Business Challenge

Drive brand share by educating HCPs on the Hepatitis-C patient journey from diagnosis to branded treatment initiation to side-effect management.



Simpson developed promotional slide deck for speakers that delivered efficacy/safety data and ISI through a contextual real-world patient journey over time. The slide deck included interactive “i-Buttons” to provide optional content for speakers to utilize for answering specific audience questions and to provide additional educational content tailored to the audience.