Business Challenge

Develop an engaging content format to communicate to both HCPs and patients important facts about idiopathic pulmonary fibrosis (IPF) to increase disease awareness and, specifically, to increase understanding of the need for early diagnosis of this progressive irreversible disease.



Through a collaboration between our Scientific Team and Graphics Department, Simpson created a compelling infographic that highlighted key facts in a very visual and memorable layout. The infographic was utilized across multiple communication channels, including a disease education Web site and office poster.