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Business Challenge

Increase the compliance and persistence of multiple sclerosis (MS) patients on-therapy specifically within the subset of Hispanic patients in the U.S.

 

Solution

Simpson utilized our interactive and analytics experience to aggregate, normalize, and visualize over a dozen de-identified datasets of the U.S. MS Hispanic patient population. We also visualized Hispanic census data, Hispanic physicians, identified Hispanic newspapers and radio stations for promotion, and developed a communication campaign to drive attendance towards nurse-led programs targeting these patients.

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