What We Do...
In brief, Simpson Healthcare helps biopharmaceutical companies with the critical behind-the-scenes work that ultimately leads to acceptance in the marketplace of new drugs and biologic agents. Our services complement traditional marketing activities. We’ve helped launch some of the industry’s biggest blockbusters, and we’ve also helped specialty products gain greater visibility and market share.

A cornerstone of our services is identifying the key opinion leaders or thought leaders in a given field and enlisting their expertise in behalf of a client. Thought leaders are the healthcare professionals who command such national or regional stature that they can powerfully influence the ideas and behavior of their colleagues.

Long before a new product is launched, Simpson Healthcare assembles national and regional advisory boards composed of these experts to probe the product’s strengths and weaknesses on its own merits and in relation to the competition.

Within the strictly observed limits of the applicable regulatory and compliance guidelines, many of these thought leaders participate in pre- or post-launch promotional activities, the development of clinical slide sets, and other programs and materials. In this fashion we enhance clinicians’ awareness of the disease state and the appropriate therapeutic role of the new product.

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